Content Writers are a big deal at the minute, but they do so much more than just writing. They’re known for wearing several hats including research, editing, design –and on top of that, they’re skilled at mastering different styles of writing. It’s a highly desirable role and writing alone just won’t cut it.
The good news is, it’s actually quicker than you think to get up to speed.
The first thing you need to do is schedule some time between now and say the next six months to bang out these short online courses.
These five areas cover the bases of digital communication, equipping you with the skills of some of the best Content Writers.
Writing for the Web
Writing for an online audience is far less sophisticated than for writing for a print audience (Thank God!). Online audiences have a shorter attention span and you need to know how to engage them.
I’ve picked out two courses which covers general subjects like tone of voice and reader engagement. The first course is free! But you’ll need to sign up quickly. The second course isn’t free but is a lot more in depth. It might not be suitable if you’re looking for a crash course.
Copywriting Secrets – How to write copy that sells
Good sales writers can increase conversion rates like that! They understand their audience, understand the user experience and know how to get you at your weak spot!
I’ve found this course on Udemy which talks you through everything from structuring compelling sales copy to writing strong calls to action! This course ranges from £9 – £15 and worth every penny in my opinion.
Creating Blog Content Your Readers Actually Want to Read
Blogging is fun but make no mistake, it’s definitely a skill. There are abandoned blogs all over the internet from people who gave up blogging because they wrote copy that was irrelevant for their audience. That’s why I think this course is important. Know who you’re writing for, know what they like and get great results. That’s the art of a blogger.
Full SEO Course for Website Owners
No SEO knowledge, no programming knowledge or marketing knowledge is required for this course. I’m telling you it’s easy as pie. If you understand the basics of SEO, you’re gold dust to an employer! It’s a worthy investment – especially in a job where content is king. This course is nine quid! And if you find SEO daunting, I’d start with this one.
Basics of Photoshop: Fundamentals for Beginners
Don’t panic. Photoshop and design is usually only on the ‘desirable skills’ list on a job spec. It’s great if you want that edge over your competitors but it’s also useful for you to become a self-sufficient content producer. This course is fun and taught by Meg Lewis for Skillshare.
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