I Need a Trader is an online marketplace for commercial tradespeople to advertise their services. I was commissioned to write six pages of web copy for the platform including;
- How it Works
- Post a Job
- Email auto-responders
The tone of voice needed to speak to a customer in need of a reliable and trustworthy tradesperson as well as a professionally qualified tradesperson actively seeking on-going work. I created two types of personas based on the target audience’ goals, challenges, pain-points and objections – as well as used the well-known copywriting technique, AIDA. I made strong use of popular keywords for optimum SEO results as well as paying strong attention to the user-experience ensuring that each visitor was lead to take immediate action.
The client was happy with my work and the project is now live.
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