Web copywriting for a commercial start-up

Web copywriting for a commercial start-up

I Need a Trader is an online marketplace for commercial tradespeople to advertise their services. I was commissioned to write six pages of web copy for the platform including;

  • Home
  • How it Works
  • Services
  • Benefits
  • Post a Job
  • Email auto-responders

I need a trader

The tone of voice needed to speak to a customer in need of a reliable and trustworthy tradesperson as well as a professionally qualified tradesperson actively seeking on-going work. I created two types of personas based on the target audience’ goals, challenges, pain-points and objections – as well as used the well-known copywriting technique, AIDA. I made strong use of popular keywords for optimum SEO results as well as paying strong attention to the user-experience ensuring that each visitor was lead to take immediate action.

The client was happy with my work and the project is now live.

ineed a trader


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